Overview
Designed and implemented the operational flows and technical infrastructure for a done-for-you lead generation business. The system connects buyer acquisition, buyer qualification and nurture, consumer lead generation, geographic matching, lead delivery, and market expansion in one operating model.
I built both the business logic and the technical components: Next.js buyer and consumer funnels, GHL pipelines and automations, a custom payload-routing application, and the delivery workflow that matches leads with buyers in the correct service area.
The system is live and operational. I retain the blueprints and repositories needed to adapt the model for another lead generation business.
The Operating Model
- Buyer acquisition: A central funnel attracts companies that want to buy qualified leads.
- Client environments: Every client operates inside a separate GHL sub-account with its own data, workflows, and pipeline.
- Buyer qualification and nurture: Every potential and active lead buyer moves through a structured qualification, onboarding, and nurture process.
- Consumer demand generation: Industry-specific landing pages attract consumers looking for a local service provider.
- Lead distribution: Qualified consumer leads are matched and delivered to an active buyer serving the submitted ZIP code.
The GHL Bottleneck
One of the service promises was that every client would receive potential lead buyers directly inside its own pipeline. However, all buyer demand entered through one central funnel while every client lived in a separate GHL sub-account.
GHL does not natively provide the flexible cross-sub-account routing required for this model. A submission could enter the main funnel, but it could not be distributed automatically to the correct client account using our changing priority rules.
Without a custom solution, the business would have depended on manual reassignment, duplicated automations, or a less scalable account structure.
Custom Payload Router
I developed a custom Next.js payload-routing application to bridge the gap.
The main funnel sends each webhook payload to the application. The router evaluates the configured destinations and distributes the payload into the correct GHL sub-account using parameters such as priority, weighting, and capacity.
The application also supports private source URLs, destination webhooks, caps, delivery retries, and delivery history. Supabase provides the application data layer, while Vercel hosts the app and its scheduled delivery process.
This removed the cross-account routing bottleneck and made buyer distribution configurable instead of manual.
Consumer Lead Generation Engine
I also created industry-specific Next.js landing pages designed for broad social media targeting, including concepts such as:
- Find the best pool builders in your area
- Find the best HVAC company in your area
Instead of forcing ad campaigns to predict every exact service need, each landing page lets the visitor describe the project or service they want and submit their ZIP code. The ZIP code becomes a key routing signal.
The resulting lead payload enters Lead Distro, which finds an active buyer serving that exact ZIP code. A qualified HVAC lead, for example, can be sold and delivered to an HVAC company covering the submitted area.
Geographic Expansion Logic
The system also turns uncovered demand into a market-development signal.
When a lead arrives from a ZIP code with no active buyer, we increase buyer-acquisition effort in that area. As soon as the first buyer is qualified and onboarded, we can increase consumer lead generation while continuing to recruit a second and additional buyers.
This creates redundancy when the first buyer reaches its cap, pauses buying, or cannot accept a particular lead. It also gives the business a practical sequence for opening new service areas without scaling demand blindly.
Technology and Infrastructure
- Next.js: Custom payload router plus buyer-acquisition and consumer lead-generation landing pages.
- GHL sub-accounts: Separate client environments with buyer qualification, onboarding, and nurture pipelines.
- Supabase: Configuration and application data for the custom routing system.
- Vercel: Hosting and scheduled dispatch for the routing application.
- Webhooks: Payload transfer between the central funnels, custom router, GHL sub-accounts, and downstream destinations.
- Lead Distro: Ready-made consumer lead distribution based on buyer coverage and lead location.
Results
- Solved a cross-sub-account routing limitation that GHL could not handle natively for this operating model.
- Replaced manual buyer assignment with configurable routing based on priority, weighting, and capacity.
- Connected buyer acquisition and consumer lead generation into one repeatable system.
- Enabled geographic lead matching using ZIP codes as a core distribution signal.
- Created a controlled expansion model for entering new markets and adding backup buyers before capacity becomes a bottleneck.
- Built a working technical and operational foundation that can be reused or adapted for other done-for-you lead generation businesses.
Available for Adaptation
I designed and implemented this system end to end and have the operating blueprints and code repositories on hand. The architecture can be reviewed and adapted for businesses that need more advanced buyer acquisition, lead distribution, GHL account routing, or geographic expansion workflows.